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E D I T O R I A L


Phoebe Philo Online: Can Price Exist Without Experience?
I went back to the Phoebe Philo website after the new drop — and nothing about the experience has become easier.
Maryna Borysenko
2 days ago2 min read


Where Are We Going To Put The Waist in Dior £17k Dress?
A £17k Dior dress with a strong idea — but unresolved silhouette and details raise a question: where to put the waist?
Maryna Borysenko
4 days ago1 min read


Choose Your Fighter / High Waist vs. Low Waist: My Thoughts on Christian Dior & Chanel Offering
Dior experiments but struggles with execution; Chanel standardizes and sells. Whose approach is winning in today’s retail reality, and what is my choice?
Maryna Borysenko
5 days ago2 min read


Runway Dream vs. Beauty Conversion: The Dior Beauty Opportunity That Was Missed After FW2026 Runway Show
After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?
Maryna Borysenko
Mar 152 min read


Celine’s Problem With Forced Cool
Celine pushes “cool” through repeated styling tricks — pulled collars, tucked trousers — but the forced carelessness distracts from the clothes.
Maryna Borysenko
Mar 132 min read


Dior Spring 2026: Is Good Taste Missing in the Details?
Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.
Maryna Borysenko
Mar 24 min read


Louis Vuitton Spring–Summer 2026: Online Collection Presentation Analysis
A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.
Maryna Borysenko
Feb 264 min read


Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Maryna Borysenko
Jan 35 min read


Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Maryna Borysenko
Dec 16, 20251 min read


Louis Vuitton’s Miss on Value Communication Online
Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.
Maryna Borysenko
Dec 16, 20252 min read


Dior Spring 2026 Preview: What Will Actually Sell
A close look at Dior Spring 2026 through its catalogues — from bags and shoes to what feels commercial, safe, or unresolved.
Maryna Borysenko
Dec 12, 20255 min read


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read


Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.
Maryna Borysenko
Dec 1, 20251 min read


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Maryna Borysenko
Sep 15, 20252 min read


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Maryna Borysenko
Sep 1, 202521 min read


FENDI e-catalogue: idea overview and gaps to consider
What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.
Maryna Borysenko
Aug 18, 20253 min read


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Maryna Borysenko
Jul 2, 20252 min read


Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Maryna Borysenko
Jul 1, 20253 min read


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Maryna Borysenko
Jun 29, 20252 min read


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Maryna Borysenko
Jun 24, 20253 min read


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read
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