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E D I T O R I A L


Runway Dream vs. Beauty Conversion: The Dior Beauty Opportunity That Was Missed After FW2026 Runway Show
After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?
Maryna Borysenko
2 days ago2 min read


Celine’s Problem With Forced Cool
Celine pushes “cool” through repeated styling tricks — pulled collars, tucked trousers — but the forced carelessness distracts from the clothes.
Maryna Borysenko
3 days ago2 min read


Dior Spring 2026: Is Good Taste Missing in the Details?
Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.
Maryna Borysenko
Mar 24 min read


Louis Vuitton Spring–Summer 2026: Online Collection Presentation Analysis
A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.
Maryna Borysenko
Feb 264 min read


Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Maryna Borysenko
Jan 35 min read


Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Maryna Borysenko
Dec 16, 20251 min read


Louis Vuitton’s Miss on Value Communication Online
Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.
Maryna Borysenko
Dec 16, 20252 min read


Dior Spring 2026 Preview: What Will Actually Sell
A close look at Dior Spring 2026 through its catalogues — from bags and shoes to what feels commercial, safe, or unresolved.
Maryna Borysenko
Dec 12, 20255 min read


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read


Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.
Maryna Borysenko
Dec 1, 20251 min read


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Maryna Borysenko
Sep 15, 20252 min read


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Maryna Borysenko
Sep 1, 202521 min read


FENDI e-catalogue: idea overview and gaps to consider
What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.
Maryna Borysenko
Aug 18, 20253 min read


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Maryna Borysenko
Jul 2, 20252 min read


Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Maryna Borysenko
Jul 1, 20253 min read


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Maryna Borysenko
Jun 29, 20252 min read


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Maryna Borysenko
Jun 24, 20253 min read


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read


Beauty Upsells That Work: Dior Perfume Example + Better Solution
A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
Maryna Borysenko
May 9, 20253 min read


Following Moët Hennessy Layoff News: The Truth People Don’t Like to Hear + My Rules in PR & Communication Consultancy
Following Moët Hennessy layoff news: balancing tough business decisions with empathy and effective communication strategy.
Maryna Borysenko
May 2, 20252 min read


Red lips, mixed messages: A PR breakdown of Louis Vuitton beauty tease
A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.
Maryna Borysenko
Mar 25, 202510 min read
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