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E D I T O R I A L


Runway Dream vs. Beauty Conversion: The Dior Beauty Opportunity That Was Missed After FW2026 Runway Show
After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?
Maryna Borysenko
23 hours ago2 min read


CHANEL SS26 Retail Offering Review
Chanel SS26 retail reveals a sharp shift: experimental RTW, awkward styling, and unclear merchandising that may confuse loyal clients.
Maryna Borysenko
2 days ago2 min read


Celine’s Problem With Forced Cool
Celine pushes “cool” through repeated styling tricks — pulled collars, tucked trousers — but the forced carelessness distracts from the clothes.
Maryna Borysenko
3 days ago2 min read


What’s wrong with Gucci €95,000 underwear
Gucci risks repeating a hype-driven cycle: attention without stability. My thoughts on the Gucci Spring/Summer runway collection.
Maryna Borysenko
Mar 32 min read


Chanel and Hermès Windows Spring 2026: Reading The Intention, Looking for Ideas
Chanel and Hermès Spring 2026 windows. Styling decisions in luxury fashion which reshape perception, brand intention, and growth ideas.
Maryna Borysenko
Mar 22 min read


Dior Spring 2026: Is Good Taste Missing in the Details?
Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.
Maryna Borysenko
Mar 24 min read


A Sold-Out Versace Drop: What's the Secret Behind Dario Vitale Collection
On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?
Maryna Borysenko
Feb 182 min read


Saint Laurent’s £2,400 Windbreaker Problem. Price architecture in Resort 2026 collection.
Saint Laurent Resort 2026 windbreakers and the failure of price architecture.
Maryna Borysenko
Jan 272 min read


Who Is CHRISTEN Shoes Really For?
CHRISTEN shoes adopts The Row–style silence at a £1,000+ price point — but does restraint in communications become a limit?
Maryna Borysenko
Jan 192 min read


Chair Theory By Phoebe Philo
How chairs and tables in Phoebe Philo’s shoots serve as tools to express brand language — and what they mean.
Maryna Borysenko
Jan 122 min read


Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Maryna Borysenko
Jan 35 min read


Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Maryna Borysenko
Dec 16, 20251 min read


Louis Vuitton’s Miss on Value Communication Online
Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.
Maryna Borysenko
Dec 16, 20252 min read


PR Breakdown of the Prada Kolhapuri Sandals Case
A PR breakdown of Prada’s Kolhapuri sandals case — from backlash and pricing headlines to missed opportunities in narrative control.
Maryna Borysenko
Dec 15, 20253 min read


Dior Spring 2026 Preview: What Will Actually Sell
A close look at Dior Spring 2026 through its catalogues — from bags and shoes to what feels commercial, safe, or unresolved.
Maryna Borysenko
Dec 12, 20255 min read


Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Maryna Borysenko
Dec 8, 20252 min read


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read


Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Maryna Borysenko
Nov 25, 20252 min read


Phoebe Philo Catalogue: What Works & What Can Be Improved in a Few Clicks
Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.
Maryna Borysenko
Nov 18, 20252 min read


Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Maryna Borysenko
Oct 7, 20252 min read


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read


The Art of the Debut: How Brands Communicate New Creatives
Debut strategies in luxury fashion: what works, what fails, and why timing defines success.
Maryna Borysenko
Sep 28, 20252 min read


Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Maryna Borysenko
Sep 17, 20252 min read
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