True story of luxury shopping gone wrong. How poor service in high-end boutiques affects customer loyalty, and how to make it better.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.