top of page
E D I T O R I A L
Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Maryna Borysenko
Dec 16, 20251 min read
The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read
Who nailed festive-mood communication? My top picks for 2025 best practices.
Discover which brands brought true holiday magic to life at the end of 2025 year.
Maryna Borysenko
Nov 26, 20251 min read
“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Maryna Borysenko
Nov 11, 20253 min read
Lessons from the Van Cleef & Arpels Tarnishing Case
A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.
Maryna Borysenko
Apr 7, 20253 min read
Goyard London: Should Negative Reviews Be Taken Seriously?
Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?
Maryna Borysenko
Nov 11, 20242 min read
Latest Faux-Pas in Brand Communication: What Client Is Bottega Veneta Chasing?
Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?
Maryna Borysenko
Nov 1, 20242 min read
How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Maryna Borysenko
Jul 20, 20246 min read
Communication Breakdown: Reviewing Brunello Cucinelli's AI Website Rollout
Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.
Maryna Borysenko
Jul 17, 20243 min read
2Jour Guide: How to Advertise Luxury in Financial Times
Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples
Maryna Borysenko
Jun 17, 20247 min read
Overstyling in Jewelry: Bvlgari Case
Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.
Maryna Borysenko
Jun 16, 20243 min read
bottom of page