Chanel SS2026 by Matthieu Blazy launch drove queues and hype. But what happens after the purchase?

Where should brands draw the line between listening to clients and trying to control them? Two Chanel client cases.

Watching Jonathan Anderson speak for his latest interview, I found myself focusing less on Dior — and more on how he handles criticism.

A communication gap between strategic intent and visual signaling during a transition phase.

As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.

Discover which brands brought true holiday magic to life at the end of 2025 year.

Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.

A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.

Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples

Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.