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E D I T O R I A L


Choose Your Fighter / High Waist vs. Low Waist: My Thoughts on Christian Dior & Chanel Offering
Dior experiments but struggles with execution; Chanel standardizes and sells. Whose approach is winning in today’s retail reality, and what is my choice?
Maryna Borysenko
5 days ago2 min read


CHANEL SS26 Retail Offering Review
Chanel SS26 retail reveals a sharp shift: experimental RTW, awkward styling, and unclear merchandising that may confuse loyal clients.
Maryna Borysenko
Mar 142 min read


Chanel and Hermès Windows Spring 2026: Reading The Intention, Looking for Ideas
Chanel and Hermès Spring 2026 windows. Styling decisions in luxury fashion which reshape perception, brand intention, and growth ideas.
Maryna Borysenko
Mar 22 min read


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read


The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Maryna Borysenko
Nov 19, 20252 min read


Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Maryna Borysenko
Oct 7, 20252 min read


Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
Maryna Borysenko
Sep 9, 20253 min read


A few thoughts on Chanel
Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.
Maryna Borysenko
May 21, 20253 min read


Factory that makes $10,000 handbags: PR breakdown of Chanel communication misstep
What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
Maryna Borysenko
Apr 6, 202514 min read
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