I went back to the Phoebe Philo website after the new drop — and nothing about the experience has become easier.

A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.

Dr. Barbara Sturm is teasing a new product launch — and the anticipation it's building online breaks the very interest it's trying to convert into sales. How to tease a new product launch right.

Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.

A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.

Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.

Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.

How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.

A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.

Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.

Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.

Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.

A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.

E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.

Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.

After 9 months of work, Dior’s website redesign left out something crucial. Updated review.

Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.

2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.

How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.

When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.

How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.