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E D I T O R I A L


Saint Laurent Spring Summer 2026: Can Nylon Sustain Luxury Pricing Beyond the Runway?
Saint Laurent Spring Summer 2026 reveals the tension between nylon as concept, luxury pricing, and how clients actually dress.
Maryna Borysenko
Feb 256 min read


Saint Laurent’s £2,400 Windbreaker Problem. Price architecture in Resort 2026 collection.
Saint Laurent Resort 2026 windbreakers and the failure of price architecture.
Maryna Borysenko
Jan 272 min read


Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Maryna Borysenko
Dec 8, 20252 min read


Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Maryna Borysenko
Nov 25, 20252 min read


Brand Archetypes: Saint Laurent Missed Opportunities
How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.
Maryna Borysenko
Sep 10, 20242 min read


How to Present a Lookbook Online: Do's by Cartier, Don'ts by Saint Laurent
Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.
Maryna Borysenko
Aug 5, 20242 min read


Pricing in Luxury Fashion: The Bigger, The Better? Saint Laurent Jumpsuit Case.
The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.
Maryna Borysenko
Jun 16, 20243 min read


Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I
Maryna Borysenko
Jun 7, 20242 min read
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