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E D I T O R I A L


Weekend readings (1)
Weekend review of the Financial Times: thoughts on luxury’s zero-sum logic, mimetic desire, brand strategy, and media placement.
Maryna Borysenko
May 10, 20252 min read


2Jour Gazette | Special Edition (14): Kering 2025 Annual General Meeting. Key Takeaways and Strategic (?) Outlook.
Kering AGM 2025: Leadership outlines recovery roadmap amid market challenges. But is there actually a plan? Read the key takeaways in the article.
Maryna Borysenko
Apr 29, 202515 min read


2Jour Gazette | Special Edition (13): LVMH 2025 Annual General Meeting. What Else Was Said (and Meant), Apart From Confirming Jonathan Anderson in Dior Men.
Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.
Maryna Borysenko
Apr 23, 202522 min read


2Jour Gazette | Special edition (12): HERMÈS formula
What makes Hermès successful? A report based on FY 2024 results: key financials and strategy. Growth drivers, risks, and opportunities.
Maryna Borysenko
Mar 15, 202544 min read


2Jour Gazette | Special Edition (11): LVMH
Dive deep into LVMH 2024FY results report to analyze what was actually said at the presentation and what was implied between the lines.
Maryna Borysenko
Feb 28, 202525 min read


2Jour Gazette | Edition 10 | 13 Jan - 19 Jan 2025
Richemont sparks hope for luxury players, TikTok's US return, luxury sanctions and how LVMH is still in Russia, and more.
Maryna Borysenko
Jan 20, 202521 min read


2Jour Gazette | Edition 9 | 18 Nov - 24 Nov 2024
Mytheresa reports success (I have doubts), Kering changes Saint Laurent and Balenciaga leadership, the priciest shopping street & more.
Maryna Borysenko
Nov 25, 20248 min read


2Jour Gazette | Edition 8 | 11 Nov - 17 Nov 2024
Luxury slows; McKinsey, Bain advise on pricing & digital. LVMH succession reshuffle, Chanel eyes Blazy and more in this week's edition.
Maryna Borysenko
Nov 18, 202415 min read


2Jour Gazette | Edition 7 | 04 Nov - 10 Nov 2024
Richemont’s steady sales, LVMH exec shake-up, Japan’s luxury boom and what is behind it, Loro Piana’s holiday windows at Harrods, and more.
Maryna Borysenko
Nov 11, 202410 min read


2Jour Gazette | Edition 6 | 28 Oct - 03 Nov 2024
What’s been making waves in fashion and luxury: Prada Group Q3 24 report, Estee Lauder succession, Hermes children's books & more.
Maryna Borysenko
Nov 4, 202414 min read


2Jour Gazette | Edition 5 | 21 Oct - 27 Oct 2024
From Q3 2024 fashion & beauty group earnings reports to Estée Lauder landing on Amazon & unsuccessful Tapestry takeover of Capri Holdings.
Maryna Borysenko
Oct 28, 20249 min read


2Jour Gazette | Edition 4 | 13 Oct - 20 Oct 2024
The main event this week is the luxury market slowdown, confirmed by LVMH's report. How can brands navigate through the crisis?
Maryna Borysenko
Oct 21, 202432 min read


2Jour Gazette | Edition 3 | 6 Oct - 12 Oct 2024
A curated look at fashion and luxury highlights from the past week, from leadership shifts to creative campaigns.
Maryna Borysenko
Oct 13, 202419 min read


2Jour Gazette | Edition 2 | 29 Sept - 5 Oct 2024
LVMH’s Formula 1 partnership, the Off-White™ sale, leadership shake-ups at Celine and Missoni, and the rise luxury perfume effect.
Maryna Borysenko
Oct 6, 202419 min read


2Jour Gazette | Edition 1 | 22 Sept - 28 Sept 2024
This week’s gazette captures luxury's evolving landscape: from China's impact on stocks to leadership moves, and brand power plays.
Maryna Borysenko
Sep 29, 20249 min read
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