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LOOKBOOKs by brand
Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
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