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LOOKBOOKs by brand
Who Is CHRISTEN Shoes Really For?
CHRISTEN shoes adopts The Row–style silence at a £1,000+ price point — but does restraint in communications become a limit?
Chair Theory By Phoebe Philo
How chairs and tables in Phoebe Philo’s shoots serve as tools to express brand language — and what they mean.
Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Why Norway Didn’t Defend Its Trafalgar Square Christmas Tree — and Won
Mocked online for years, Norway reframed the Trafalgar Square Christmas tree in London as a symbol of gratitude — and won. PR lesson from Norway's Minister.
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