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E D I T O R I A L


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read


Is Your Brand Walking the Talk, or Just Sending Customers in Circles Online? Loro Piana Edition.
How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.
Maryna Borysenko
Sep 24, 20241 min read


New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Maryna Borysenko
Aug 2, 20243 min read


How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Maryna Borysenko
Jul 20, 20246 min read


2Jour Website Check: which quiet luxury brand sells men's shirt better
How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.
Maryna Borysenko
May 3, 20246 min read


PR CASE: Loro Piana Vicuña Scandal & Lessons in Crisis Brand Communication
Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
Maryna Borysenko
Apr 7, 202416 min read
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