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E D I T O R I A L
Please note, we are currently updating category and tag structure. All the articles will be sorted and tagged by March 10th.


Chanel and Hermès Windows Spring 2026: Reading The Intention, Looking for Ideas
Chanel and Hermès Spring 2026 windows. Styling decisions in luxury fashion which reshape perception, brand intention, and growth ideas.
Maryna Borysenko
12 hours ago2 min read


Dior Spring 2026: Is Good Taste Missing in the Details?
Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.
Maryna Borysenko
19 hours ago4 min read


Saint Laurent Spring Summer 2026: Can Nylon Sustain Luxury Pricing Beyond the Runway?
Saint Laurent Spring Summer 2026 reveals the tension between nylon as concept, luxury pricing, and how clients actually dress.
Maryna Borysenko
6 days ago6 min read


A Sold-Out Versace Drop: What's the Secret Behind Dario Vitale Collection
On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?
Maryna Borysenko
Feb 182 min read


Saint Laurent’s £2,400 Windbreaker Problem. Price architecture in Resort 2026 collection.
Saint Laurent Resort 2026 windbreakers and the failure of price architecture.
Maryna Borysenko
Jan 272 min read


Who Is CHRISTEN Shoes Really For?
CHRISTEN shoes adopts The Row–style silence at a £1,000+ price point — but does restraint in communications become a limit?
Maryna Borysenko
Jan 192 min read


Chair Theory By Phoebe Philo
How chairs and tables in Phoebe Philo’s shoots serve as tools to express brand language — and what they mean.
Maryna Borysenko
Jan 122 min read


Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Maryna Borysenko
Jan 35 min read


Dior Spring 2026 Preview: What Will Actually Sell
A close look at Dior Spring 2026 through its catalogues — from bags and shoes to what feels commercial, safe, or unresolved.
Maryna Borysenko
Dec 12, 20255 min read


Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Maryna Borysenko
Dec 8, 20252 min read


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read


Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Maryna Borysenko
Nov 25, 20252 min read


The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Maryna Borysenko
Nov 19, 20252 min read


“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Maryna Borysenko
Nov 11, 20253 min read


Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Maryna Borysenko
Oct 7, 20252 min read


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read


Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Maryna Borysenko
Oct 2, 20253 min read


A few thoughts on Chanel
Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.
Maryna Borysenko
May 21, 20253 min read
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