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E D I T O R I A L


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Maryna Borysenko
Sep 1, 202521 min read


Consultancy Project in e-Commerce: 2Jour-Concierge.com, Luxury Lifestyle e-Shop
Optimizing 2Jour-Concierge.com structure for product expansion & discovery.
Maryna Borysenko
Jun 4, 20253 min read


Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
Maryna Borysenko
Sep 6, 20244 min read


Additional Items: How To Offer Accompanying Goodies And To Grow Online Order Value. Dyson, Loro Piana, Coach, Tiffany & Co., Pandora Examples.
How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.
Maryna Borysenko
Sep 4, 20243 min read


How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Maryna Borysenko
Aug 22, 20243 min read


Would You Buy Bvlgari £130,000 Allegra Necklace Online? 2 Solutions To Enhance Requests Through Website.
How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.
Maryna Borysenko
Jul 28, 20243 min read


#2JourCaseStudy: How To Sell Luxury Perfumes Online. Examples, Insights, Gaps & Solutions.
The study offers valuable insights and actionable recommendations for enhancing perfume sales in the competitive luxury market.
Maryna Borysenko
Jul 26, 202422 min read
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