Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.

Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.

How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.

Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.

Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.

How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.