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E D I T O R I A L
Louis Vuitton Spring–Summer 2026: Online Collection Presentation Analysis
A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.
Maryna Borysenko
Feb 264 min read
Louis Vuitton’s Miss on Value Communication Online
Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.
Maryna Borysenko
Dec 16, 20252 min read
The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read
Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Maryna Borysenko
Sep 1, 202521 min read
Pre-Order and Coming Soon in E-Commerce: Examples of Execution and Recommendations
How top brands handle "coming soon" and pre-orders — plus recommendations and experience from Louis Vuitton others to boost e-commerce UX.
Maryna Borysenko
May 20, 20253 min read
Red lips, mixed messages: A PR breakdown of Louis Vuitton beauty tease
A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.
Maryna Borysenko
Mar 25, 202510 min read
Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Maryna Borysenko
Sep 21, 202411 min read
Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
Maryna Borysenko
Sep 6, 20244 min read
New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Maryna Borysenko
Aug 2, 20243 min read
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