After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?

Dr. Barbara Sturm is teasing a new product launch — and the anticipation it's building online breaks the very interest it's trying to convert into sales. How to tease a new product launch right.

A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.

From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.

A new beauty trend: branded disposable face towels — a hygienic, luxe skincare essential no one’s capitalized on yet.

Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.

Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.

How Chanel and Hermes handle online beauty orders through their official stores.

Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.

Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.

Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.

A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.

A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.

Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.

Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.

The study offers valuable insights and actionable recommendations for enhancing perfume sales in the competitive luxury market.

How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.

What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.

Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.