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E D I T O R I A L


Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.
Dec 1, 2025


The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Nov 19, 2025


From #2JourIdea List: Disposable Face Towels with a Logo
A new beauty trend: branded disposable face towels — a hygienic, luxe skincare essential no one’s capitalized on yet.
Nov 13, 2025


“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Nov 11, 2025


Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Oct 2, 2024


#2JourCaseStudy: How To Sell Luxury Perfumes Online. Examples, Insights, Gaps & Solutions.
The study offers valuable insights and actionable recommendations for enhancing perfume sales in the competitive luxury market.
Jul 26, 2024


#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Jul 22, 2024


When Size Matters: Small vs Big in Beauty. How Dior Beauty Misses Audience Segments: Hand Cream Example (& Solution)
What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.
Jul 15, 2024
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