Gucci risks repeating a hype-driven cycle: attention without stability. My thoughts on the Gucci Spring/Summer runway collection.

Saint Laurent Spring Summer 2026 reveals the tension between nylon as concept, luxury pricing, and how clients actually dress.

Saint Laurent Resort 2026 windbreakers and the failure of price architecture.

Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.

From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.

A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.

Milan court puts Valentino Bags Lab under administration for labor abuses—uncover the fallout, key players, and an effective crisis-communications playbook.

How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.

Kering AGM 2025: Leadership outlines recovery roadmap amid market challenges. But is there actually a plan? Read the key takeaways in the article.

Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.

How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.