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E D I T O R I A L


A Sold-Out Versace Drop: What's the Secret Behind Dario Vitale Collection
On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?
Maryna Borysenko
Feb 182 min read


Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I
Maryna Borysenko
Jun 7, 20242 min read
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