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E D I T O R I A L


Celine’s Problem With Forced Cool
Celine pushes “cool” through repeated styling tricks — pulled collars, tucked trousers — but the forced carelessness distracts from the clothes.
Maryna Borysenko
Mar 132 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Maryna Borysenko
Sep 15, 20252 min read


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read


Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I
Maryna Borysenko
Jun 7, 20242 min read
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