Hermès has heard this long before. But what, if anything, has actually changed?

Why do many websites still make it so hard to read basic product information?

Chanel SS2026 by Matthieu Blazy launch drove queues and hype. But what happens after the purchase?

Where should brands draw the line between listening to clients and trying to control them? Two Chanel client cases.

A Chanel tweed jacket — the house’s ultimate signature — and it doesn’t hold its own shape. When the icon stops holding, what’s left?

A Mytheresa order — meant to bring me back — ended up showing how clienteling, quality control, and rigid processes can break trust.

Zara x Galliano sparked debate. I had all sorts of thoughts about Zara because of the spotlight.

Alaïa’s fringe stockings are a key runway piece — yet they remain fully in stock on the official website. The question isn’t the product, but how it’s being sold.

Watching Jonathan Anderson speak for his latest interview, I found myself focusing less on Dior — and more on how he handles criticism.

I went back to the Phoebe Philo website after the new drop — and nothing about the experience has become easier.

A SS2026 runway Chloé dress in the window led to a closer look — but can it win the competition?

A £17k Dior dress with a strong idea — but unresolved silhouette and details raise a question: where to put the waist?

Dior experiments but struggles with execution; Chanel standardizes and sells. Whose approach is winning in today’s retail reality, and what is my choice?

After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?

Chanel SS26 retail reveals a sharp shift: experimental RTW, awkward styling, and unclear merchandising that may confuse loyal clients.

Celine pushes “cool” through repeated styling tricks — pulled collars, tucked trousers — but the forced carelessness distracts from the clothes.

Gucci risks repeating a hype-driven cycle: attention without stability. My thoughts on the Gucci Spring/Summer runway collection.

Chanel and Hermès Spring 2026 windows. Styling decisions in luxury fashion which reshape perception, brand intention, and growth ideas.

Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.

A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.

Saint Laurent Spring Summer 2026 reveals the tension between nylon as concept, luxury pricing, and how clients actually dress.

Dr. Barbara Sturm is teasing a new product launch — and the anticipation it's building online breaks the very interest it's trying to convert into sales. How to tease a new product launch right.

On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?

Why I set out to create Laundry 2JOUR what I believe could be the best smelling luxury laundry detergent — without compromising on garment care or design. Read more and support the first launch here.