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E D I T O R I A L
“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Maryna Borysenko
Nov 11, 20253 min read
Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Maryna Borysenko
Oct 2, 20253 min read
Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Maryna Borysenko
Jun 9, 20253 min read
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