Random 2Jour Notes on Christian Dior Cruise 2027 Show
- Maryna Borysenko
- 3 hours ago
- 2 min read
75 looks.
A few ideas reused from previous shows — as a way to inject a personal touch and help shape the consumer’s understanding of the brand. I wrote previously about how today’s luxury giants are struggling to define their woman, which is tricky in the long term, so this is one way for the conversation to evolve.
A few menswear looks. They felt like they were from a different film and overly... plain?
The current approach of creating messy shows with disconnected lines of outfits and an unclear storytelling trajectory is the wrong path. As I wrote before regarding the Chanel shows, the risk is to be remembered only for the location rather than the collection itself. In the pursuit of making fashion part of something “larger” — the location, deep meaning, etc. — fashion risks disappearing into an Alice in Wonderland hole itself.
Speaking of meaning. Some time ago, I wrote about Jonathan Anderson’s interview with Tim Blanks. He said he tries to distance himself from public opinion, yet at one point exclaimed:
“Why don’t they understand?”
Perhaps because, in trying to give something overly multilayered meaning, one risks getting lost in it oneself? The greatest talent lies in speaking about complex things in simple words.
The collection felt overly complicated, which can either be perceived as emptiness hidden behind elevated meanings, or confusion not yet untangled within the brand itself.
The styling pulls the collection down — through unnecessary layering and a lack of restraint in accessories. Enough of burdening the Dior woman — literally — and distracting attention from the actual offering.
The final looks are clearly out of place. Instead of a final chord, we got something that can already be found in the brand’s boutique today.
Technically, it is obvious that the process is not streamlined.
The collection appeared on Dior’s website only a few hours ago — nearly 9 hours after the show, there were still no images. Detail shots are still missing, while the display itself is inconvenient.
What does this mean? Those interested will form their first impression through content the brand does not control.
Recently, I read an interview with the former CEO of Jonathan Anderson’s brand, JW Anderson. I find it somewhat inappropriate, but interesting because it feels uncensored and subjectively sincere. Yet it openly discussed the mess of navigating two brands at once by JWA — the second at the time being Loewe.
That mess is clearly visible now — across all fronts. Combined with the burden of personal and external expectations placed on Jonathan Anderson, it seems to interfere with the work. Unless the technical and creative paths are structured, we are likely to continue seeing this kind of mess on the runway.
I liked the collection (no to hair hoops). But only because my eye is trained to break everything down into details.
