Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
- Marina 2Jour
- Dec 1, 2025
- 1 min read
Remember how I once wrote about the new feature on the Dior website? The reasons behind this move—showing the price per kilo of lipstick or per liter of perfume—are not obvious to me, since the downsides outweigh the benefits. Shifting the focus to the price of cosmetics in terms of weight or volume is like choosing pasta in a supermarket based on the most cost-efficient label. It’s supermarkets that usually display this kind of information. Cosmetics, however, can hardly be called an essential product; its value lies elsewhere, which I discussed in that post.
Recently, while browsing stores, I found a different solution for cases when a brand still wants to display this information. What it is—and why it’s better—below.
