A three-layer structure in online presentation of Coco Beach 2026 collection.

I bought Dr. Barbara Sturm shower gel, 500 ml bottle for 24.00 GBP. The brand loses at least 26.00 GBP here.

Miu Miu SS2026 looks striking on the runway — so why isn’t it translating into sell-through online?

Why do many websites still make it so hard to read basic product information?

A Mytheresa order — meant to bring me back — ended up showing how clienteling, quality control, and rigid processes can break trust.

Zara x Galliano sparked debate. I had all sorts of thoughts about Zara because of the spotlight.

Alaïa’s fringe stockings are a key runway piece — yet they remain fully in stock on the official website. The question isn’t the product, but how it’s being sold.

I went back to the Phoebe Philo website after the new drop — and nothing about the experience has become easier.

Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.

A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.

Dr. Barbara Sturm is teasing a new product launch — and the anticipation it's building online breaks the very interest it's trying to convert into sales. How to tease a new product launch right.

On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?

Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.

A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.

Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.

Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.

Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.

How Chanel and Hermes handle online beauty orders through their official stores.

Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.

What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.

How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.

Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.

How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.

A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.