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E D I T O R I A L


Dior Spring 2026: Is Good Taste Missing in the Details?
Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.
Maryna Borysenko
Mar 24 min read


Louis Vuitton Spring–Summer 2026: Online Collection Presentation Analysis
A closer look at Louis Vuitton online presentation of SS 2026 collection. The subtle factors shaping navigation and purchase decisions.
Maryna Borysenko
Feb 264 min read


#2JourWebsiteCheck: Dr. Barbara Sturm's Launch Almost Had It
Dr. Barbara Sturm is teasing a new product launch — and the anticipation it's building online breaks the very interest it's trying to convert into sales. How to tease a new product launch right.
Maryna Borysenko
Feb 231 min read


A Sold-Out Versace Drop: What's the Secret Behind Dario Vitale Collection
On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?
Maryna Borysenko
Feb 182 min read


Louis Vuitton’s Miss on Value Communication Online
Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.
Maryna Borysenko
Dec 16, 20252 min read


Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.
Maryna Borysenko
Dec 1, 20251 min read


Phoebe Philo Catalogue: What Works & What Can Be Improved in a Few Clicks
Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.
Maryna Borysenko
Nov 18, 20252 min read


Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Maryna Borysenko
Oct 2, 20253 min read


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Maryna Borysenko
Sep 15, 20252 min read


Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
Maryna Borysenko
Sep 9, 20253 min read


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Maryna Borysenko
Sep 1, 202521 min read


FENDI e-catalogue: idea overview and gaps to consider
What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.
Maryna Borysenko
Aug 18, 20253 min read


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Maryna Borysenko
Jul 2, 20252 min read


Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Maryna Borysenko
Jul 1, 20253 min read


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Maryna Borysenko
Jun 29, 20252 min read


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Maryna Borysenko
Jun 24, 20253 min read


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read


Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
Maryna Borysenko
Jun 13, 20252 min read


Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Maryna Borysenko
Jun 9, 20253 min read


2Jour Website Check: BYREDO Product Page Gaps & Solutions
Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.
Maryna Borysenko
Jun 6, 20253 min read


Consultancy Project in e-Commerce: 2Jour-Concierge.com, Luxury Lifestyle e-Shop
Optimizing 2Jour-Concierge.com structure for product expansion & discovery.
Maryna Borysenko
Jun 4, 20253 min read


Beauty Upsells That Work: Dior Perfume Example + Better Solution
A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
Maryna Borysenko
May 9, 20253 min read


See more and Be more: eyewear e-commerce insights from EssilorLuxottica
E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.
Maryna Borysenko
Apr 1, 20255 min read


What Luxury Fashion Giants Prioritize in E-Commerce, According to Job Boards
Explore key e-commerce strategies of luxury fashion giants Hermès, LVMH, Kering, Richemont, CHANEL, and Prada Group—according to job boards.
Maryna Borysenko
Jan 14, 20252 min read
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