top of page
E D I T O R I A L


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Sep 15


Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
Sep 9


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Sep 1


FENDI e-catalogue: idea overview and gaps to consider
What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.
Aug 18


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Jul 2


Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Jul 1


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Jun 29


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Jun 24


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Jun 16


Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
Jun 13


Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Jun 9


2Jour Website Check: BYREDO Product Page Gaps & Solutions
Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.
Jun 6


Delvaux has landed on Mytheresa
Discover why Delvaux’s debut on Mytheresa shakes up luxury retail, echoes Bvlgari’s move, and what it means for brand exposure.
Jun 6


Consultancy Project in e-Commerce: 2Jour-Concierge.com, Luxury Lifestyle e-Shop
Optimizing 2Jour-Concierge.com structure for product expansion & discovery.
Jun 4


Pre-Order and Coming Soon in E-Commerce: Examples of Execution and Recommendations
How top brands handle "coming soon" and pre-orders — plus recommendations and experience from Louis Vuitton others to boost e-commerce UX.
May 20


Beauty Upsells That Work: Dior Perfume Example + Better Solution
A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
May 9


The Phoebe Philo Brand: What’s Next? A Strategy Guide.
Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.
May 6


See more and Be more: eyewear e-commerce insights from EssilorLuxottica
E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.
Apr 1


RTW details that drive fashion sales: Alaïa SS25 example
Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.
Mar 17


What Luxury Fashion Giants Prioritize in E-Commerce, According to Job Boards
Explore key e-commerce strategies of luxury fashion giants Hermès, LVMH, Kering, Richemont, CHANEL, and Prada Group—according to job boards.
Jan 14


How-To Guide: Luxury Markdowns
Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.
Jan 14


Gaps Identified & Solutions: e-Mail Triggers at Net-a-Porter and Irrelevant Search Results at Brunello Cucinelli
Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.
Oct 11, 2024


Dior Website Check: 9 Months, Still No Breadcrumbs
After 9 months of work, Dior’s website redesign left out something crucial. Updated review.
Oct 7, 2024


Small Munich Boutique Becomes the Most Powerful Luxury E-Retailer in the World: Mytheresa Acquires YNAP from Richemont
Mytheresa acquires YNAP from Richemont, creating a global luxury e-commerce giant with plans to grow to €4 billion: What you need to know.
Oct 7, 2024
bottom of page