Gucci risks repeating a hype-driven cycle: attention without stability. My thoughts on the Gucci Spring/Summer runway collection.

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.