top of page
E D I T O R I A L
FOMO is real. How does it work psychologically?
Why do we suddenly want something more once it disappears? Fashion FOMO may be more psychological than superficial.
Maryna Borysenko
May 112 min read
Styling Blocks the Sale: Miu Miu Example
Miu Miu SS2026 looks striking on the runway — so why isn’t it translating into sell-through online?
Maryna Borysenko
Apr 271 min read
Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read
The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read
The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Maryna Borysenko
Nov 19, 20252 min read
Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Maryna Borysenko
Oct 2, 20253 min read
Skiwear Edition 2024-2025: Collaborations in Luxury Fashion I’d Wait For
Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.
Maryna Borysenko
Nov 12, 20242 min read
bottom of page