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E D I T O R I A L
Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Maryna Borysenko
Jun 9, 20253 min read
Pre-Order and Coming Soon in E-Commerce: Examples of Execution and Recommendations
How top brands handle "coming soon" and pre-orders — plus recommendations and experience from Louis Vuitton others to boost e-commerce UX.
Maryna Borysenko
May 20, 20253 min read
How Zara Streaming’s Brutally Honest Approach Is Transforming Online Fashion: What Brands Can Learn
How Zara Streaming with Cindy and Kaia Crawford used unretouched try-ons to build trust, engage customers, and drive online sales.
Maryna Borysenko
Oct 3, 20244 min read
Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Maryna Borysenko
Oct 2, 20241 min read
Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Maryna Borysenko
Sep 21, 202411 min read
Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared
How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.
Maryna Borysenko
Sep 14, 20241 min read
Font Family in e-Commerce: What Differentiates Luxury from Mass in Fashion
Fonts in fashion e-commerce shape perception. How H&M's new font choice highlights the difference between luxury and mass.
Maryna Borysenko
Sep 13, 20242 min read
Call-To-Action In Luxury e-Commerce: Types, Examples & Insights
Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.
Maryna Borysenko
Aug 8, 20242 min read
How-To: Structured Policies in e-Commerce. Hermès Before & After Example On Special Return Policies.
How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.
Maryna Borysenko
Aug 7, 20242 min read
How to Present a Lookbook Online: Do's by Cartier, Don'ts by Saint Laurent
Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.
Maryna Borysenko
Aug 5, 20242 min read
New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Maryna Borysenko
Aug 2, 20243 min read
e-Commerce Vocabluary: Dior Product Page Structure Example
Common components of a product page in fashion e-shop. Dior Product Page Structure Example.
Maryna Borysenko
Jul 18, 20242 min read
#2JourGuide: Cash-Cow Categories Display in e-Commerce. Examples & Insights from Fashion Websites.
How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.
Maryna Borysenko
Jul 16, 20242 min read
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