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E D I T O R I A L


Where Are We Going To Put The Waist in Dior £17k Dress?
A £17k Dior dress with a strong idea — but unresolved silhouette and details raise a question: where to put the waist?
Maryna Borysenko
4 days ago1 min read


Choose Your Fighter / High Waist vs. Low Waist: My Thoughts on Christian Dior & Chanel Offering
Dior experiments but struggles with execution; Chanel standardizes and sells. Whose approach is winning in today’s retail reality, and what is my choice?
Maryna Borysenko
5 days ago2 min read


Runway Dream vs. Beauty Conversion: The Dior Beauty Opportunity That Was Missed After FW2026 Runway Show
After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?
Maryna Borysenko
Mar 152 min read


Dior Spring 2026: Is Good Taste Missing in the Details?
Beyond the clothes, Dior Spring 2026 raises a question about taste and the role of presentation.
Maryna Borysenko
Mar 24 min read


Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Maryna Borysenko
Jan 35 min read


Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Maryna Borysenko
Dec 16, 20251 min read


Dior Spring 2026 Preview: What Will Actually Sell
A close look at Dior Spring 2026 through its catalogues — from bags and shoes to what feels commercial, safe, or unresolved.
Maryna Borysenko
Dec 12, 20255 min read


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read


Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.
Maryna Borysenko
Dec 1, 20251 min read


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read


The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Maryna Borysenko
Nov 19, 20252 min read


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Maryna Borysenko
Jul 2, 20252 min read


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Maryna Borysenko
Jun 29, 20252 min read


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Maryna Borysenko
Jun 24, 20253 min read


Beauty Upsells That Work: Dior Perfume Example + Better Solution
A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
Maryna Borysenko
May 9, 20253 min read


Dior Website Check: 9 Months, Still No Breadcrumbs
After 9 months of work, Dior’s website redesign left out something crucial. Updated review.
Maryna Borysenko
Oct 7, 20242 min read


Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Maryna Borysenko
Oct 2, 20241 min read


Archetypes: Why the J’adore Dior Ad with Rihanna Doesn’t Click
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Maryna Borysenko
Sep 5, 20242 min read


1 Minute - 3 Gaps: While Browsing Dior Bathrobe Page
How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.
Maryna Borysenko
Aug 9, 20243 min read


New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Maryna Borysenko
Aug 2, 20243 min read


#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Maryna Borysenko
Jul 22, 20244 min read


Latest Faux-pas in Brand Communications: Dior Over Alleged Labour Exploitation
How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?
Maryna Borysenko
Jul 20, 20242 min read
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