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E D I T O R I A L
Saint Laurent Spring Summer 2026: Can Nylon Sustain Luxury Pricing Beyond the Runway?
Saint Laurent Spring Summer 2026 reveals the tension between nylon as concept, luxury pricing, and how clients actually dress.
Maryna Borysenko
Feb 256 min read
Saint Laurent’s £2,400 Windbreaker Problem. Price architecture in Resort 2026 collection.
Saint Laurent Resort 2026 windbreakers and the failure of price architecture.
Maryna Borysenko
Jan 272 min read
Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Maryna Borysenko
Dec 8, 20252 min read
Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read
The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Maryna Borysenko
Nov 28, 20254 min read
Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Maryna Borysenko
Nov 25, 20252 min read
How Long Will It Take for Luxury Fashion to Return to End-of-Season Markdowns? It Might Already Be Time.
Luxury fashion crisis means it needs a plan. Going back to end-of-season markdowns might be an option.
Maryna Borysenko
Oct 23, 20243 min read
Pricing in Luxury Fashion: The Bigger, The Better? Saint Laurent Jumpsuit Case.
The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.
Maryna Borysenko
Jun 16, 20243 min read
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