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E D I T O R I A L
Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Sep 17
Missed Opportunities in Luxury Fashion: Age Diversity
The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.
Jun 15, 2024
Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...
Jun 7, 2024
Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
May 23, 2024
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