PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I

What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.