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E D I T O R I A L
Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Maryna Borysenko
Jul 2, 20252 min read
Label Approach in Bottega Veneta Product Presentation (+ further ideas)
How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.
Maryna Borysenko
May 1, 20253 min read
See more and Be more: eyewear e-commerce insights from EssilorLuxottica
E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.
Maryna Borysenko
Apr 1, 20255 min read
Gap Identified: Missed Cross-Sell Potential on Stone Island Website + 2 Solutions How to Sell Sets & Suits
2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.
Maryna Borysenko
Oct 1, 20243 min read
How to Sell Socks Online Better: The Visual Aspect
How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
Maryna Borysenko
Sep 25, 20242 min read
Sportswear Color Display Online: On (Cloud) Website Gap & Solution
Exploring customer e-commerce journey while browsing sportswear: specific needs & solution to enhance online experience. On (Cloud) example.
Maryna Borysenko
Sep 7, 20242 min read
Keep It Clear: Simple Language in Luxury e-Commerce. Bottega Veneta Menu Highlights Example & 2 Solutions.
How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.
Maryna Borysenko
Aug 12, 20241 min read
Spotted: Gift Message Idea from Cartier
Discover Cartier's unique gift messaging online feature, enhancing personalization and luxury in their offerings.
Maryna Borysenko
Jul 28, 20241 min read
When Size Matters: Small vs Big in Beauty. How Dior Beauty Misses Audience Segments: Hand Cream Example (& Solution)
What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.
Maryna Borysenko
Jul 15, 20242 min read
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