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E D I T O R I A L


Runway Dream vs. Beauty Conversion: The Dior Beauty Opportunity That Was Missed After FW2026 Runway Show
After Dior FW2026 Runway Show, one question remained: why didn’t the show’s signature translate into a beauty product clients could buy immediately?
Maryna Borysenko
Mar 152 min read


From #2JourIdea List: Disposable Face Towels with a Logo
A new beauty trend: branded disposable face towels — a hygienic, luxe skincare essential no one’s capitalized on yet.
Maryna Borysenko
Nov 13, 20252 min read


2Jour Gazette | Special edition (12): HERMÈS formula
What makes Hermès successful? A report based on FY 2024 results: key financials and strategy. Growth drivers, risks, and opportunities.
Maryna Borysenko
Mar 15, 202544 min read
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