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E D I T O R I A L
Why Norway Didn’t Defend Its Trafalgar Square Christmas Tree — and Won
Mocked online for years, Norway reframed the Trafalgar Square Christmas tree in London as a symbol of gratitude — and won. PR lesson from Norway's Minister.
Maryna Borysenko
Dec 22, 20252 min read
Following Moët Hennessy Layoff News: The Truth People Don’t Like to Hear + My Rules in PR & Communication Consultancy
Following Moët Hennessy layoff news: balancing tough business decisions with empathy and effective communication strategy.
Maryna Borysenko
May 2, 20252 min read
LVMH PR lesson: Russia Sanctions Test Moët Hennessy
LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.
Maryna Borysenko
Jan 16, 20252 min read
Golden Hour in Crisis PR: Masterclass from Elon Musk
How the 'golden hour' shapes crisis PR responses, with Musk's swift handling of the Tesla Cybertruck explosion as a standout example.
Maryna Borysenko
Jan 13, 20252 min read
Silence Speaks Volumes: LVMH Media Ban Explained
Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.
Maryna Borysenko
Sep 27, 20242 min read
PR CASE: Loro Piana Vicuña Scandal & Lessons in Crisis Brand Communication
Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
Maryna Borysenko
Apr 7, 202416 min read
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