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E D I T O R I A L
PR Breakdown: Why Kristin Cabot’s NYT Interview Worked Against Its Own Goal
An analysis of how emotion, framing, and audience mismatch turned an NYT interview of Astronomer's Kristin Cabot into a PR misstep.
Maryna Borysenko
Dec 19, 20253 min read
PR Breakdown of the Prada Kolhapuri Sandals Case
A PR breakdown of Prada’s Kolhapuri sandals case — from backlash and pricing headlines to missed opportunities in narrative control.
Maryna Borysenko
Dec 15, 20253 min read
Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Maryna Borysenko
Sep 17, 20252 min read
Valentino Labour Exploitation Case: A PR Breakdown of Crisis Communication
Milan court puts Valentino Bags Lab under administration for labor abuses—uncover the fallout, key players, and an effective crisis-communications playbook.
Maryna Borysenko
May 18, 20257 min read
Factory that makes $10,000 handbags: PR breakdown of Chanel communication misstep
What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
Maryna Borysenko
Apr 6, 202514 min read
Red lips, mixed messages: A PR breakdown of Louis Vuitton beauty tease
A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.
Maryna Borysenko
Mar 25, 202510 min read
Latest Faux-pas in Brand Communications: Dior Over Alleged Labour Exploitation
How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?
Maryna Borysenko
Jul 20, 20242 min read
PR CASE: Loro Piana Vicuña Scandal & Lessons in Crisis Brand Communication
Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
Maryna Borysenko
Apr 7, 202416 min read
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