Chanel SS2026 by Matthieu Blazy launch drove queues and hype. But what happens after the purchase?

Where should brands draw the line between listening to clients and trying to control them? Two Chanel client cases.

A Mytheresa order — meant to bring me back — ended up showing how clienteling, quality control, and rigid processes can break trust.

A SS2026 runway Chloé dress in the window led to a closer look — but can it win the competition?

Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.

How Chanel and Hermes handle online beauty orders through their official stores.

What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.

A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.

Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I

What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.