Mocked online for years, Norway reframed the Trafalgar Square Christmas tree in London as a symbol of gratitude — and won. PR lesson from Norway's Minister.

An analysis of how emotion, framing, and audience mismatch turned an NYT interview of Astronomer's Kristin Cabot into a PR misstep.

A communication gap between strategic intent and visual signaling during a transition phase.

A PR breakdown of Prada’s Kolhapuri sandals case — from backlash and pricing headlines to missed opportunities in narrative control.

As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.

PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.

Milan court puts Valentino Bags Lab under administration for labor abuses—uncover the fallout, key players, and an effective crisis-communications playbook.

Following Moët Hennessy layoff news: balancing tough business decisions with empathy and effective communication strategy.

A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.

A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.

LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.

How the 'golden hour' shapes crisis PR responses, with Musk's swift handling of the Tesla Cybertruck explosion as a standout example.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.

How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?

Ways to communicate the crisis on example of Loro Piana Vicuña scandal.