A SS2026 runway Chloé dress in the window led to a closer look — but can it win the competition?

Discover which brands brought true holiday magic to life at the end of 2025 year.

Discover why Delvaux’s debut on Mytheresa shakes up luxury retail, echoes Bvlgari’s move, and what it means for brand exposure.

A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.

Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

Mytheresa acquires YNAP from Richemont, creating a global luxury e-commerce giant with plans to grow to €4 billion: What you need to know.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

Discover Cartier's unique gift messaging online feature, enhancing personalization and luxury in their offerings.

The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.

Customer-oriented analysis of Maison ALAIA’s product page.