Dior experiments but struggles with execution; Chanel standardizes and sells. Whose approach is winning in today’s retail reality, and what is my choice?

Gucci risks repeating a hype-driven cycle: attention without stability. My thoughts on the Gucci Spring/Summer runway collection.

How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.

Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.

Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.

Bernard Arnault, now 76, eyes staying on as CEO of LVMH past 80—investors to vote on raising the age limit to 85.

Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

Luxury shoppers are having a field day comparing notes.

The difference between costly and expensive, and who is Annabel. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.

How luxury brands balance exclusivity with mass appeal, affecting product availability and customer loyalty in the high-end market.

Luxury fashion crisis means it needs a plan. Going back to end-of-season markdowns might be an option.

Mytheresa acquires YNAP from Richemont, creating a global luxury e-commerce giant with plans to grow to €4 billion: What you need to know.

How some 'innovative' features are actually obstacles in luxury e-commerce.

The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.

When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?