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E D I T O R I A L


Hermès gamble is a losing game. It will soon be over. Or not?
Hermès has heard this long before. But what, if anything, has actually changed?
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Apr 32 min read


Chanel and Hermès Windows Spring 2026: Reading The Intention, Looking for Ideas
Chanel and Hermès Spring 2026 windows. Styling decisions in luxury fashion which reshape perception, brand intention, and growth ideas.
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Mar 22 min read


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
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Dec 1, 20252 min read


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
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Nov 28, 20254 min read


Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
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Sep 9, 20253 min read


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
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Jul 2, 20252 min read


Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
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Jun 13, 20252 min read


2Jour Gazette | Special edition (12): HERMÈS formula
What makes Hermès successful? A report based on FY 2024 results: key financials and strategy. Growth drivers, risks, and opportunities.
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Mar 15, 202544 min read


Hermès is Annabel
The difference between costly and expensive, and who is Annabel. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.
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Dec 19, 20243 min read


Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
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Sep 6, 20244 min read


#VIC Experience: Rolls-Royce x Hermès
When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.
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Aug 22, 20241 min read


How-To: Structured Policies in e-Commerce. Hermès Before & After Example On Special Return Policies.
How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.
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Aug 7, 20242 min read


Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I
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Jun 7, 20242 min read


Maximising Visibility: Cross-Promotion within Luxury Fashion Group
How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.
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May 8, 20244 min read
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