A SS2026 runway Chloé dress in the window led to a closer look — but can it win the competition?

A £17k Dior dress with a strong idea — but unresolved silhouette and details raise a question: where to put the waist?

Dior experiments but struggles with execution; Chanel standardizes and sells. Whose approach is winning in today’s retail reality, and what is my choice?

Celine pushes “cool” through repeated styling tricks — pulled collars, tucked trousers — but the forced carelessness distracts from the clothes.

On Tuesday, a collection by Dario Vitale was released for sale on the official Versace website. Almost all runway pieces are already sold out or available only in a few sizes. What’s the secret?

Why I set out to create Laundry 2JOUR what I believe could be the best smelling luxury laundry detergent — without compromising on garment care or design. Read more and support the first launch here.

From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.

Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026

From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.

How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.

Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.

Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.

True story of luxury shopping gone wrong. How poor service in high-end boutiques affects customer loyalty, and how to make it better.

Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.