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E D I T O R I A L
How to Present a Lookbook Online: Do's by Cartier, Don'ts by Saint Laurent
Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.
Maryna Borysenko
Aug 5, 20242 min read
New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Maryna Borysenko
Aug 2, 20243 min read
Why I Don't Order at Prada.com & How Much The Brand May Lose When You Buy Elsewhere
Discover why I choose wholesalers over Prada.com and how their policies could be costing the brand significant revenue.
Maryna Borysenko
Jul 29, 20242 min read
Would You Buy Bvlgari £130,000 Allegra Necklace Online? 2 Solutions To Enhance Requests Through Website.
How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.
Maryna Borysenko
Jul 28, 20243 min read
Spotted: Gift Message Idea from Cartier
Discover Cartier's unique gift messaging online feature, enhancing personalization and luxury in their offerings.
Maryna Borysenko
Jul 28, 20241 min read
#2JourCaseStudy: How To Sell Luxury Perfumes Online. Examples, Insights, Gaps & Solutions.
The study offers valuable insights and actionable recommendations for enhancing perfume sales in the competitive luxury market.
Maryna Borysenko
Jul 26, 202422 min read
#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Maryna Borysenko
Jul 22, 20244 min read
e-Commerce Vocabluary: Dior Product Page Structure Example
Common components of a product page in fashion e-shop. Dior Product Page Structure Example.
Maryna Borysenko
Jul 18, 20242 min read
Communication Breakdown: Reviewing Brunello Cucinelli's AI Website Rollout
Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.
Maryna Borysenko
Jul 17, 20243 min read
#2JourGuide: Cash-Cow Categories Display in e-Commerce. Examples & Insights from Fashion Websites.
How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.
Maryna Borysenko
Jul 16, 20242 min read
#2JourCheck: Burberry Website
The announcement of a CEO shake-up at Burberry led me to check burberry.com. What gaps were identified?
Maryna Borysenko
Jul 15, 20242 min read
When Size Matters: Small vs Big in Beauty. How Dior Beauty Misses Audience Segments: Hand Cream Example (& Solution)
What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.
Maryna Borysenko
Jul 15, 20242 min read
Catalogues in Luxury Fashion: Dior x Stone Island Near-Perfect Edition
Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.
Maryna Borysenko
Jun 8, 20242 min read
Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
Maryna Borysenko
May 23, 20242 min read
Exploring the Potential of Catalogues in Luxury Fashion: Examples and Insights
While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.
Maryna Borysenko
May 13, 20245 min read
2Jour Website Check: which quiet luxury brand sells men's shirt better
How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.
Maryna Borysenko
May 3, 20246 min read
2Jour Website Check: Maison ALAIA (.com)
Customer-oriented analysis of Maison ALAIA’s product page.
Maryna Borysenko
Apr 22, 20246 min read
2Jour Website Check: DIOR (.com)
Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.
Maryna Borysenko
Apr 18, 20246 min read
e-Commerce In Luxury Fashion: Should Brands Devote More Time To Their Official Websites And Online Shops?
When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?
Maryna Borysenko
Apr 16, 20245 min read
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