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E D I T O R I A L


Spotted: Gift Message Idea from Cartier
Discover Cartier's unique gift messaging online feature, enhancing personalization and luxury in their offerings.
Jul 28, 2024


#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Jul 22, 2024


How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Jul 20, 2024


e-Commerce Vocabluary: Dior Product Page Structure Example
Common components of a product page in fashion e-shop. Dior Product Page Structure Example.
Jul 18, 2024


Communication Breakdown: Reviewing Brunello Cucinelli's AI Website Rollout
Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.
Jul 17, 2024


#2JourGuide: Cash-Cow Categories Display in e-Commerce. Examples & Insights from Fashion Websites.
How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.
Jul 16, 2024


#2JourCheck: Burberry Website
The announcement of a CEO shake-up at Burberry led me to check burberry.com. What gaps were identified?
Jul 15, 2024


When Size Matters: Small vs Big in Beauty. How Dior Beauty Misses Audience Segments: Hand Cream Example (& Solution)
What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.
Jul 15, 2024


Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
May 23, 2024


2Jour Website Check: which quiet luxury brand sells men's shirt better
How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.
May 3, 2024


2Jour Website Check: Maison ALAIA (.com)
Customer-oriented analysis of Maison ALAIA’s product page.
Apr 22, 2024


2Jour Website Check: DIOR (.com)
Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.
Apr 18, 2024


e-Commerce In Luxury Fashion: Should Brands Devote More Time To Their Official Websites And Online Shops?
When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?
Apr 16, 2024
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