Exploring the Potential of Catalogues in Luxury Fashion: Examples and Insights

With 2Jour Concierge, I work extensively with catalogues. I mean it. Lifestyle brands actively use this option as it is somewhat a necessity of the nature of business - items are usually made-to-order. They usually provide two catalogues - the first catalogue contains pictures and descriptions, and the second contains price lists.

Luxury fashion also utilizes catalogues, albeit not actively and often without due attention. While catalogues may seem outdated, I see immense potential in leveraging them to better communicate with customers about the collection, thereby generating additional interest and sales. There are various practical ways to implement such an approach (I'm ready to share ideas through consultation, considering the necessary information to optimize its effectiveness).

But for now, let's explore the catalogues themselves. I have a few examples to show you. These catalogues are usually shared by consultants with clients with whom they have a well-established relationship. It's good to be an insider:-)

Enjoy! x

---

LVMH extensively uses calatogues within its brand portfolio. It seems like each brand is independent when choosing the format, as each brand has different display.

Brand: Louis Vuitton

Catalogue: PreFall 2024 - Come Play with Me (Women)

Louis Vuitton have a practise of two catalogues.

The first one serves a utility function only. It is not well-structured and features a single item from the collection on each page along with its reference code. The previous catalogue for the summer capsule also included recommended retail prices, but the one I am referring to does not.

Want to read more?

Subscribe to 2jour-stylist.com to keep reading this exclusive post.

Subscribe Now