Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.

An ad led me to Rouge Dior Lipstick on Dior Beauty website. The lipstick has 75 colors, which are displayed as a small circle swatches. The display also contains lipstick options divided into satin and velvet.

📌Gap: all 75 colors displayed stacked together, which makes it harder for customers to quickly identify the shade they might be looking for.

The Solution might be easier than you think. To display the shades in a more customer-friendly way...

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