top of page
E D I T O R I A L


The Art of the Debut: How Brands Communicate New Creatives
Debut strategies in luxury fashion: what works, what fails, and why timing defines success.
Sep 28, 2025


Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Sep 17, 2025


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Sep 15, 2025


Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
Sep 9, 2025


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Sep 1, 2025


FENDI e-catalogue: idea overview and gaps to consider
What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.
Aug 18, 2025


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Jul 2, 2025


Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Jul 1, 2025


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Jun 29, 2025


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Jun 24, 2025


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Jun 16, 2025


Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
Jun 13, 2025


Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Jun 9, 2025


2Jour Website Check: BYREDO Product Page Gaps & Solutions
Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.
Jun 6, 2025


Delvaux has landed on Mytheresa
Discover why Delvaux’s debut on Mytheresa shakes up luxury retail, echoes Bvlgari’s move, and what it means for brand exposure.
Jun 6, 2025


Consultancy Project in e-Commerce: 2Jour-Concierge.com, Luxury Lifestyle e-Shop
Optimizing 2Jour-Concierge.com structure for product expansion & discovery.
Jun 4, 2025


A few thoughts on Chanel
Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.
May 21, 2025


Pre-Order and Coming Soon in E-Commerce: Examples of Execution and Recommendations
How top brands handle "coming soon" and pre-orders — plus recommendations and experience from Louis Vuitton others to boost e-commerce UX.
May 20, 2025


Valentino Labour Exploitation Case: A PR Breakdown of Crisis Communication
Milan court puts Valentino Bags Lab under administration for labor abuses—uncover the fallout, key players, and an effective crisis-communications playbook.
May 18, 2025


Weekend readings (1)
Weekend review of the Financial Times: thoughts on luxury’s zero-sum logic, mimetic desire, brand strategy, and media placement.
May 10, 2025


Beauty Upsells That Work: Dior Perfume Example + Better Solution
A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
May 9, 2025


The Phoebe Philo Brand: What’s Next? A Strategy Guide.
Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.
May 6, 2025


Following Moët Hennessy Layoff News: The Truth People Don’t Like to Hear + My Rules in PR & Communication Consultancy
Following Moët Hennessy layoff news: balancing tough business decisions with empathy and effective communication strategy.
May 2, 2025


Label Approach in Bottega Veneta Product Presentation (+ further ideas)
How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.
May 1, 2025
bottom of page