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E D I T O R I A L


Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Maryna Borysenko
Nov 25, 20252 min read


The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Maryna Borysenko
Nov 19, 20252 min read


Phoebe Philo Catalogue: What Works & What Can Be Improved in a Few Clicks
Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.
Maryna Borysenko
Nov 18, 20252 min read


From #2JourIdea List: Disposable Face Towels with a Logo
A new beauty trend: branded disposable face towels — a hygienic, luxe skincare essential no one’s capitalized on yet.
Maryna Borysenko
Nov 13, 20252 min read


“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Maryna Borysenko
Nov 11, 20253 min read


Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Maryna Borysenko
Oct 7, 20252 min read


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read


Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Maryna Borysenko
Oct 2, 20253 min read


The Art of the Debut: How Brands Communicate New Creatives
Debut strategies in luxury fashion: what works, what fails, and why timing defines success.
Maryna Borysenko
Sep 28, 20252 min read


Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Maryna Borysenko
Sep 17, 20252 min read


CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Maryna Borysenko
Sep 15, 20252 min read


Unboxing the Experience: Chanel vs. Hermès Online Beauty Orders
How Chanel and Hermes handle online beauty orders through their official stores.
Maryna Borysenko
Sep 9, 20253 min read


Louis Vuitton Beauty Online: A Case Study in Luxury E-Commerce
Louis Vuitton launches beauty online: premium prices, polished UX, strong features - yet gaps in storytelling, navigation, and conversion remain. Read more in the article.
Maryna Borysenko
Sep 1, 202521 min read


FENDI e-catalogue: idea overview and gaps to consider
What works and what’s missing in Fendi’s online catalogue: design, storytelling, client touch, and sales tools.
Maryna Borysenko
Aug 18, 20253 min read


Single Item Shot: E-Commerce Detail That Builds Brand Distinction
How Loewe, Hermès & Dior use (or miss) single-item shots - and why this small detail matters in today’s e-commerce presentation.
Maryna Borysenko
Jul 2, 20252 min read


Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Maryna Borysenko
Jul 1, 20253 min read


Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Maryna Borysenko
Jun 29, 20252 min read


Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Maryna Borysenko
Jun 24, 20253 min read


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read


Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
Maryna Borysenko
Jun 13, 20252 min read


Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Maryna Borysenko
Jun 9, 20253 min read


2Jour Website Check: BYREDO Product Page Gaps & Solutions
Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.
Maryna Borysenko
Jun 6, 20253 min read


Delvaux has landed on Mytheresa
Discover why Delvaux’s debut on Mytheresa shakes up luxury retail, echoes Bvlgari’s move, and what it means for brand exposure.
Maryna Borysenko
Jun 6, 20252 min read


Consultancy Project in e-Commerce: 2Jour-Concierge.com, Luxury Lifestyle e-Shop
Optimizing 2Jour-Concierge.com structure for product expansion & discovery.
Maryna Borysenko
Jun 4, 20253 min read
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