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E D I T O R I A L


2Jour Gazette | Edition 1 | 22 Sept - 28 Sept 2024
This week’s gazette captures luxury's evolving landscape: from China's impact on stocks to leadership moves, and brand power plays.
Maryna Borysenko
Sep 29, 20249 min read


Silence Speaks Volumes: LVMH Media Ban Explained
Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.
Maryna Borysenko
Sep 27, 20242 min read


How to Sell Socks Online Better: The Visual Aspect
How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
Maryna Borysenko
Sep 25, 20242 min read


Is Your Brand Walking the Talk, or Just Sending Customers in Circles Online? Loro Piana Edition.
How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.
Maryna Borysenko
Sep 24, 20241 min read


Take a Lesson from Gucci: How to Present a New Runway Collection on the Official Website (and Convert Instant Interest into Direct Sales)
How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.
Maryna Borysenko
Sep 23, 20242 min read


Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Maryna Borysenko
Sep 21, 202411 min read


When Less is More in e-Commerce: How Rimowa Website Might Convince You Not to Buy Their Suitcase
If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.
Maryna Borysenko
Sep 17, 20242 min read


Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared
How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.
Maryna Borysenko
Sep 14, 20241 min read


Font Family in e-Commerce: What Differentiates Luxury from Mass in Fashion
Fonts in fashion e-commerce shape perception. How H&M's new font choice highlights the difference between luxury and mass.
Maryna Borysenko
Sep 13, 20242 min read


Brand Archetypes: Saint Laurent Missed Opportunities
How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.
Maryna Borysenko
Sep 10, 20242 min read


From Clear to Cloudy: How Coach Website Left Me Confused
When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.
Maryna Borysenko
Sep 8, 20242 min read


Sportswear Color Display Online: On (Cloud) Website Gap & Solution
Exploring customer e-commerce journey while browsing sportswear: specific needs & solution to enhance online experience. On (Cloud) example.
Maryna Borysenko
Sep 7, 20242 min read


Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
Maryna Borysenko
Sep 6, 20244 min read


Archetypes: Why the J’adore Dior Ad with Rihanna Doesn’t Click
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Maryna Borysenko
Sep 5, 20242 min read


Additional Items: How To Offer Accompanying Goodies And To Grow Online Order Value. Dyson, Loro Piana, Coach, Tiffany & Co., Pandora Examples.
How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.
Maryna Borysenko
Sep 4, 20243 min read


How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Maryna Borysenko
Aug 22, 20243 min read


#VIC Experience: Rolls-Royce x Hermès
When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.
Maryna Borysenko
Aug 22, 20241 min read


Keep It Clear: Simple Language in Luxury e-Commerce. Bottega Veneta Menu Highlights Example & 2 Solutions.
How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.
Maryna Borysenko
Aug 12, 20241 min read


1 Minute - 3 Gaps: While Browsing Dior Bathrobe Page
How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.
Maryna Borysenko
Aug 9, 20243 min read


Call-To-Action In Luxury e-Commerce: Types, Examples & Insights
Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.
Maryna Borysenko
Aug 8, 20242 min read


How-To: Structured Policies in e-Commerce. Hermès Before & After Example On Special Return Policies.
How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.
Maryna Borysenko
Aug 7, 20242 min read


How to Present a Lookbook Online: Do's by Cartier, Don'ts by Saint Laurent
Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.
Maryna Borysenko
Aug 5, 20242 min read


New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Maryna Borysenko
Aug 2, 20243 min read


Why I Don't Order at Prada.com & How Much The Brand May Lose When You Buy Elsewhere
Discover why I choose wholesalers over Prada.com and how their policies could be costing the brand significant revenue.
Maryna Borysenko
Jul 29, 20242 min read
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