Chanel and Hermès Windows Spring 2026: Reading The Intention, Looking for Ideas

Continuing the conversation around good taste, here are two more window displays — CHANEL and Hermès.

• The Chanel mannequin caught my attention because of the scarf. It is difficult to imagine this outfit functioning convincingly in real life without outerwear while paired with a tightly wrapped scarf — unless one assumes unusually cold interiors.

The same styling appears in the collection lookbook, where the scarf reads less as a necessary styling element and more as a commercial add-on within the look. Its price point — £1,120 — sits noticeably below the rest of the outfit, subtly shifting the hierarchy of the silhouette and reinforcing the impression of an accessory introduced to support sell-through rather than to complete the styling logic. A questionable addition; a necklace or a contrasting silk scarf would have created a more coherent and elevated balance.

• At Hermès, the outfit itself is striking (I recently found out their seasonal RTW has a strong cut and construction), but the question remains: do the boots truly belong here? I couldn’t locate this exact look on the website, which led me back to the runway show. Every model in the Spring-Summer presentation wears boots — confirming an observation I wrote about last year. The brand still appears to lack a sufficiently elevated women’s footwear offering, particularly in dressier sandals and pumps.

As Hermès gradually moves toward eveningwear and couture (and I wrote about eveningwear as a potentially profitable extension last year) — I recently showed one of their evening dresses in a separate post — footwear becomes the next logical extension. Within this context, the absence of refined options reads less like an isolated styling decision and more like a structural gap in the category offering.

10+ ideas about Hermès growth points are here.