Chanel Heritage No Longer Holds Its Shape?
- Maryna Borysenko
- Mar 28
- 2 min read
I finally made it to Chanel.
I have mixed thoughts, and my mind is constantly processing the ecosystem behind the current brand offering.
To properly structure all of this into clear points, I’ll need more time. I generally have that feeling about the brand’s current direction — it’s still hard to articulate.
But one thing firmly caught my eye — this jacket.
In a relatively small boutique, it was displayed three times — on a mannequin and twice on its own, on hangers.
Tweed jackets are the brand’s signature item. And as a signature, they’ve been there for 100 years — and will always remain. Forever.
Whatever experiments or variations the tweed jacket undergoes, one thing must remain stable: the execution.
Do you see how the pockets have warped?
How the hem has started to wave?
This is not intentional. This is not just imperfection — it’s an outright poor technical solution. Regardless of the price — and it stands at £8,260 — this level of execution is unacceptable.
This cannot be justified as a masculine–feminine style, and even more so, calling it “the essence of Chanel” — as stated on the website. Sounds almost like a mockery.
On the runway, by the way, this jacket looks even worse.
For comparison — I tried on the elongated jacket-dress a few years ago. Despite the fluid fabric and a silhouette with less structural control, both the pockets and the hem remained perfectly in place.
The risks of heritage no longer holding its shape?
Chanel is first and foremost a couture house, where even without numbers it is clear how important both the clients who regularly purchase RTW and the image created by clothing are.
Is this really what you want to put forward as your offering?
