Phoebe Philo Catalogue: What Works & What Can Be Improved in a Few Clicks

Phoebe Philo has added one of my favorite tools to her arsenal for gradual and careful growth — catalogs. I consider catalogs to be one of the most underrated and, despite that, one of the cheapest tools for working with clients.

The Phoebe Philo catalog reminds me of the old Net-a-Porter new-in catalogs for VIPs. Its 53 pages are divided into product categories, starting with a dedicated section for new arrivals, followed by sections for jackets, dresses, knitwear, shoes, bags, and other accessories.

Each item in the catalog is shown in three images — a single-shot item photo, plus front and back views. Beneath the images are the name, material, product code, price, and a short description — the same information duplicated from the official website.

How can we improve the experience for someone browsing the catalog with a few simple moves?

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