From #2JourIdea List: Disposable Face Towels with a Logo

After the idea of branded under-eye patches was exploited by so many beauty brands, here’s a new concept to follow next.

Trend: Using disposable face towels after cleansing.

Main reason behind the trend: hygiene. Damp fabric towels after use create an ideal environment for microorganisms. This is especially relevant for acne-prone and breakout-prone skin.

Product: Disposable towels made from viscose, cellulose, or spunlace — soft non-woven materials that:

• absorb water well

• don’t fall apart or leave lint behind

• feel gentle on the skin

Why regular paper towels don’t work: they get soggy and tear easily.

Market: There are very few manufacturers; I personally found and currently use just one little-known brand. While writing this note, I found no other options besides the one I use. If I remember correctly, Chanel once had something similar — but I haven’t been able to find it again. Some brands, like Chanel, Dior Beauty, Clé de Peau Beauté, and suqqu, offer cotton pads — but no disposable cotton face towels.

Product features: must have a logo — either embossed or printed in a contrasting color.

Upsell idea: add special holders made of (expensive!) plastic, ceramic, or Corian. We have amazing options at 2Jour-Concierge.com, made of marble or leather-covered — pure luxury.

Risks: minimal. Unlimited shelf life, no need for extensive research before production, no competition. This is basically profit out of thin air.

Marketing: An essential part of the skincare ritual. Focus on key pain points (acne, breakouts) and the importance of hygiene for achieving clear, radiant skin. Additional highly attractive properties to market: organic, natural or premium cotton, soft texture, smooth finish, multiple layers.

eCommerce: offer as add-on product pages of cleansing products, which work with water.

Important: the brand has to have skincare products to launch disposable towels.

P.S. I’m surprised almost no one offers this product yet (unlike blotting papers, which everyone has).