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E D I T O R I A L
Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Maryna Borysenko
Dec 8, 20252 min read
The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Maryna Borysenko
Dec 3, 20252 min read
Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Maryna Borysenko
Dec 1, 20252 min read
Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Maryna Borysenko
Nov 25, 20252 min read
Phoebe Philo Catalogue: What Works & What Can Be Improved in a Few Clicks
Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.
Maryna Borysenko
Nov 18, 20252 min read
Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Maryna Borysenko
Oct 7, 20252 min read
Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read
The Art of the Debut: How Brands Communicate New Creatives
Debut strategies in luxury fashion: what works, what fails, and why timing defines success.
Maryna Borysenko
Sep 28, 20252 min read
Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Maryna Borysenko
Sep 17, 20252 min read
CELINE Gets Real (Sort Of)
Updates on CELINE website: product photos on models, fresh collection layouts, and a fine jewellery surprise.
Maryna Borysenko
Sep 15, 20252 min read
Spotlight on e-Commerce Gaps: Loewe
Loewe e-commerce strengths, UX gaps & missed upsell potential—from collection pages to filters to cross-category strategy.
Maryna Borysenko
Jul 1, 20253 min read
Dior Man Spring 2026: Online Presentation Gaps, Missed Opportunities & Solutions For Better Sales and Omnichannel Experience
How Dior presented its Spring 2026 show online: what worked, what didn’t, and simple solutions to boost engagement & sales.
Maryna Borysenko
Jun 29, 20252 min read
Spotlight on e-Commerce Gaps: Dior
A look at Dior's e-commerce gaps through real fittings—why missing jacket views matter. Plus, a smart omnichannel feature.
Maryna Borysenko
Jun 24, 20253 min read
Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read
Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
Maryna Borysenko
Jun 13, 20252 min read
Delvaux has landed on Mytheresa
Discover why Delvaux’s debut on Mytheresa shakes up luxury retail, echoes Bvlgari’s move, and what it means for brand exposure.
Maryna Borysenko
Jun 6, 20252 min read
A few thoughts on Chanel
Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.
Maryna Borysenko
May 21, 20253 min read
Pre-Order and Coming Soon in E-Commerce: Examples of Execution and Recommendations
How top brands handle "coming soon" and pre-orders — plus recommendations and experience from Louis Vuitton others to boost e-commerce UX.
Maryna Borysenko
May 20, 20253 min read
Valentino Labour Exploitation Case: A PR Breakdown of Crisis Communication
Milan court puts Valentino Bags Lab under administration for labor abuses—uncover the fallout, key players, and an effective crisis-communications playbook.
Maryna Borysenko
May 18, 20257 min read
The Phoebe Philo Brand: What’s Next? A Strategy Guide.
Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.
Maryna Borysenko
May 6, 202511 min read
Label Approach in Bottega Veneta Product Presentation (+ further ideas)
How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.
Maryna Borysenko
May 1, 20253 min read
Factory that makes $10,000 handbags: PR breakdown of Chanel communication misstep
What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
Maryna Borysenko
Apr 6, 202514 min read
RTW details that drive fashion sales: Alaïa SS25 example
Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.
Maryna Borysenko
Mar 17, 20253 min read
Is Fashion Losing Itself in the Experience Era?
Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?
Maryna Borysenko
Jan 22, 20252 min read
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