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E D I T O R I A L


Spotlight on e-Commerce Gaps: Celine
Spotlighting Celine RTW gaps: no model shots, misleading details, sizing woes & missing set connections from 2Jour-Stylist try-on.
Maryna Borysenko
Jun 16, 20253 min read


Spotlight on e-Commerce Gaps: Hermès
Exploring Hermès e-commerce gaps: missed cross-sells, sizing inconsistencies & omnichannel insights from 2Jour Stylist try-on.
Maryna Borysenko
Jun 13, 20252 min read


Subscription in e-Commerce: +1 Solution to Retain & Repeat
Subscription models are taking over commerce—find out what that means for brands and shoppers in this quick read.
Maryna Borysenko
Jun 9, 20253 min read


2Jour Website Check: BYREDO Product Page Gaps & Solutions
Beauty e-commerce: How to structure product pages. Byredo website gaps and solutions to enhance display, navigation, and consistency.
Maryna Borysenko
Jun 6, 20253 min read


Consultancy Project in e-Commerce: 2Jour-Concierge.com, Luxury Lifestyle e-Shop
Optimizing 2Jour-Concierge.com structure for product expansion & discovery.
Maryna Borysenko
Jun 4, 20253 min read


Beauty Upsells That Work: Dior Perfume Example + Better Solution
A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
Maryna Borysenko
May 9, 20253 min read


See more and Be more: eyewear e-commerce insights from EssilorLuxottica
E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.
Maryna Borysenko
Apr 1, 20255 min read


What Luxury Fashion Giants Prioritize in E-Commerce, According to Job Boards
Explore key e-commerce strategies of luxury fashion giants Hermès, LVMH, Kering, Richemont, CHANEL, and Prada Group—according to job boards.
Maryna Borysenko
Jan 14, 20252 min read


How-To Guide: Luxury Markdowns
Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.
Maryna Borysenko
Jan 14, 20252 min read


Gaps Identified & Solutions: e-Mail Triggers at Net-a-Porter and Irrelevant Search Results at Brunello Cucinelli
Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.
Maryna Borysenko
Oct 11, 20242 min read


Dior Website Check: 9 Months, Still No Breadcrumbs
After 9 months of work, Dior’s website redesign left out something crucial. Updated review.
Maryna Borysenko
Oct 7, 20242 min read


Small Munich Boutique Becomes the Most Powerful Luxury E-Retailer in the World: Mytheresa Acquires YNAP from Richemont
Mytheresa acquires YNAP from Richemont, creating a global luxury e-commerce giant with plans to grow to €4 billion: What you need to know.
Maryna Borysenko
Oct 7, 20242 min read


How Zara Streaming’s Brutally Honest Approach Is Transforming Online Fashion: What Brands Can Learn
How Zara Streaming with Cindy and Kaia Crawford used unretouched try-ons to build trust, engage customers, and drive online sales.
Maryna Borysenko
Oct 3, 20244 min read


Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Maryna Borysenko
Oct 2, 20241 min read


Gap Identified: Missed Cross-Sell Potential on Stone Island Website + 2 Solutions How to Sell Sets & Suits
2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.
Maryna Borysenko
Oct 1, 20243 min read


Innovative, But Pointless? Website Features Customers Don’t Actually Want
How some 'innovative' features are actually obstacles in luxury e-commerce.
Maryna Borysenko
Sep 30, 20242 min read


How to Sell Socks Online Better: The Visual Aspect
How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
Maryna Borysenko
Sep 25, 20242 min read


Is Your Brand Walking the Talk, or Just Sending Customers in Circles Online? Loro Piana Edition.
How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.
Maryna Borysenko
Sep 24, 20241 min read


Take a Lesson from Gucci: How to Present a New Runway Collection on the Official Website (and Convert Instant Interest into Direct Sales)
How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.
Maryna Borysenko
Sep 23, 20242 min read


Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Maryna Borysenko
Sep 21, 202411 min read


When Less is More in e-Commerce: How Rimowa Website Might Convince You Not to Buy Their Suitcase
If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.
Maryna Borysenko
Sep 17, 20242 min read


Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared
How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.
Maryna Borysenko
Sep 14, 20241 min read


Font Family in e-Commerce: What Differentiates Luxury from Mass in Fashion
Fonts in fashion e-commerce shape perception. How H&M's new font choice highlights the difference between luxury and mass.
Maryna Borysenko
Sep 13, 20242 min read


From Clear to Cloudy: How Coach Website Left Me Confused
When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.
Maryna Borysenko
Sep 8, 20242 min read
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