Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.

Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.

After 9 months of work, Dior’s website redesign left out something crucial. Updated review.

Mytheresa acquires YNAP from Richemont, creating a global luxury e-commerce giant with plans to grow to €4 billion: What you need to know.

How Zara Streaming with Cindy and Kaia Crawford used unretouched try-ons to build trust, engage customers, and drive online sales.

Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.

2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.

How some 'innovative' features are actually obstacles in luxury e-commerce.

How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.

How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.

How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.

Fonts in fashion e-commerce shape perception. How H&M's new font choice highlights the difference between luxury and mass.

When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.

Exploring customer e-commerce journey while browsing sportswear: specific needs & solution to enhance online experience. On (Cloud) example.

Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.

How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.

How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.

How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.

How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.

Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.

How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.