A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.

Following Moët Hennessy layoff news: balancing tough business decisions with empathy and effective communication strategy.

A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.

Bernard Arnault, now 76, eyes staying on as CEO of LVMH past 80—investors to vote on raising the age limit to 85.

Dive deep into LVMH 2024FY results report to analyze what was actually said at the presentation and what was implied between the lines.

LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.

After 9 months of work, Dior’s website redesign left out something crucial. Updated review.

Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.

Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.

How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.

How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.

Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.

Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.

How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.

Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.

How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.

How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?

Common components of a product page in fashion e-shop. Dior Product Page Structure Example.

What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.

Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.